To use typography to brand and design all the communication elements around an independent film festival. Inspired by true creative freedom. Express specific and appropriate attributes of the event. Establish a clear typographic system to be utilized across all deliverables. Demonstrating an understanding of hierarchy. Develop a strong grid but also demonstrate a solid understanding and show how to effectively "break" the grid when appropriate.
X,D is a festival that features independent films in all genres but focuses on alternative-style films rather than big blockbuster movies. The festival would not only like its attendees to enjoy their event but feel like they are coming out knowing more than when they came in.
December 2020
Collaborated with Ben Yuan
